Further, when owners say BEV range never affects driving habits compared with range regularly affecting driving habits, satisfaction improves 119 points in the premium segment and 107 points in the mass market segment. Range satisfaction is key purchase reason: As EV batteries and driving ranges continue to improve, veteran BEV owners cite this aspect of ownership as the top purchase reason in both the premium and mass market segments, 86% and 87%, respectively. Among BEV owners whose overall ownership satisfaction is below 600 points, 78% of first-time owners and 89% of veteran owners indicate they "definitely will" consider purchasing another BEV, but the likelihood to repurchase the same brand drops to 6%.įollowing are key findings of the 2022 study: However, likelihood to repurchase the same brand lessens considerably as satisfaction declines. More than half (62%) of these owners say they "definitely will" repurchase from the same brand. The study finds that 96% of BEV owners whose overall ownership satisfaction exceeds 900 points say they will purchase another BEV in the future. The new BEVs from traditional brands are helping to attract even more first-time buyers." What will keep first-time owners coming back to buy another BEV is the compelling experience with the safety and technology features, lower service and maintenance costs, and pure driving enjoyment. However, once someone has purchased a BEV, they’re pretty much hooked. "We know from our research that many consumers have concerns during the purchase consideration process with aspects like battery range and vehicle charging. "Making the initial leap of faith into owning a BEV is proving to be very satisfying," said Brent Gruber, senior director of global automotive at J.D. Those 10 factors are (in alphabetical order): accuracy of stated battery range availability of public charging stations battery range cost of ownership driving enjoyment ease of charging at home interior and exterior styling (new in 2022) safety and technology features (new) service experience (new) and vehicle quality and reliability. The 2022 study has been expanded to include 10 factors from seven in 2021. The overall EVX ownership index score measures electric vehicle owner satisfaction in both premium and mass market segments. At the same time, while first-time BEV owners have a learning curve to become familiar with driving range, BEV veterans have experience and knowledge with real-world vehicle range that results in higher levels of satisfaction with battery range (+78 points) and accuracy of stated battery range (+49). Electric Vehicle Experience (EVX) Ownership Study (Graphic: Business Wire)Īdditionally, factor satisfaction among first-time BEV owners is higher for service experience (+48), driving enjoyment (+15) and styling (+8) than among BEV veterans.
0 kommentar(er)
